How to SELL WEDDING ALBUMS Using Album CREDIT

If you’re including albums in your packages, instead of album credits, you might be missing out on added profits from each wedding you shoot. It’s important to remember that selling using album credits is not upselling—that method will always fail. Instead, you’re...

Photo Culling: Beyond the Technical

If you’ve ever had a client order a massive canvas of a photo you included in your delivered images because you liked the “feeling” of it (or because it captured a “moment”), in spite of the fact that it was technically imperfect, or worse, technically bad, then you...

Online Scheduling Tools for Photographers

Whether you’re meeting a potential couple for a consultation, booking a family portrait session, or getting ready to deliver a client’s beautiful new KISS book, the process of booking appointments with your clients can be time-consuming, frustrating, and worst of all,...

Word of Mouth Marketing Using Facebook Groups

One of the most valuable forms of marketing a photographer can tap into is word of mouth referrals. Though they can seem elusive, finding ways to get your current clients talking can be more powerful than dozens of site views from strangers who found you on Google....