by Shaun Gordon | Dec 22, 2016 | Uncategorized
If you’re including albums in your packages, instead of album credits, you might be missing out on added profits from each wedding you shoot. It’s important to remember that selling using album credits is not upselling—that method will always fail. Instead, you’re...
by Shaun Gordon | Aug 23, 2016 | Uncategorized
If you’ve ever had a client order a massive canvas of a photo you included in your delivered images because you liked the “feeling” of it (or because it captured a “moment”), in spite of the fact that it was technically imperfect, or worse, technically bad, then you...
by Shaun Gordon | Aug 9, 2016 | Uncategorized
Whether you’re meeting a potential couple for a consultation, booking a family portrait session, or getting ready to deliver a client’s beautiful new KISS book, the process of booking appointments with your clients can be time-consuming, frustrating, and worst of all,...
by Shaun Gordon | Jul 19, 2016 | Uncategorized
Client Questionnaires – More Than Just Contact Information What sort of questions do you ask your clients? A client questionnaire is one of the most important tools you can have at the ready for your business, and a good one can strengthen the relationship you...
by Shaun Gordon | Jul 12, 2016 | Uncategorized
One of the most valuable forms of marketing a photographer can tap into is word of mouth referrals. Though they can seem elusive, finding ways to get your current clients talking can be more powerful than dozens of site views from strangers who found you on Google....
